According to a survey conducted by Rakuten Insight in December 2019, approximately 78 percent of respondents aged between 25 to 34 years old did not own any smart speakers. 29 percent of the respondents under 25 years old never heard of or were not aware of the term "smart speakers".
Share of people who own smart speakers in Japan as of December 2019, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
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Rakuten Insight. (February 12, 2020). Share of people who own smart speakers in Japan as of December 2019, by age group [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/
Rakuten Insight. "Share of people who own smart speakers in Japan as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/
Rakuten Insight. (2020). Share of people who own smart speakers in Japan as of December 2019, by age group. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/
Rakuten Insight. "Share of People Who Own Smart Speakers in Japan as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/
Rakuten Insight, Share of people who own smart speakers in Japan as of December 2019, by age group Statista, https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/ (last visited July 23, 2024)
Share of people who own smart speakers in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099621/japan-smart-speaker-owners-by-age-group/