According to a survey conducted by Rakuten Insight in December 2019, approximately 73 percent of male and 68 percent of female respondents in Japan did not own any smart speakers. 25 percent of female respondents never heard of or were not aware of the term "smart speakers".
Share of people who own smart speakers in Japan as of December 2019, by gender
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Rakuten Insight. (February 12, 2020). Share of people who own smart speakers in Japan as of December 2019, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1099606/japan-smart-speaker-owners-by-gender/
Rakuten Insight. "Share of people who own smart speakers in Japan as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1099606/japan-smart-speaker-owners-by-gender/
Rakuten Insight. (2020). Share of people who own smart speakers in Japan as of December 2019, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1099606/japan-smart-speaker-owners-by-gender/
Rakuten Insight. "Share of People Who Own Smart Speakers in Japan as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099606/japan-smart-speaker-owners-by-gender/
Rakuten Insight, Share of people who own smart speakers in Japan as of December 2019, by gender Statista, https://www.statista.com/statistics/1099606/japan-smart-speaker-owners-by-gender/ (last visited December 30, 2024)
Share of people who own smart speakers in Japan as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099606/japan-smart-speaker-owners-by-gender/