Influencing factors for owning smart speakers Thailand 2023

Published by Andreas Walderich, Feb 2, 2024
In a survey conducted by Rakuten in 2023, around 65 respondents in Thailand who owned a smart speaker stated that wanting to remotely control their smart appliances influenced them to purchase a smart speaker. In the same survey, another major reason that influenced respondents' purchase of a smart speaker was to control music conveniently without physically being on a device.

Influencing factors for owning smart speakers in Thailand in 2023

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Release date

January 2024

Region

Thailand

Survey time period

December 7 to 31, 2023

Number of respondents

4,732 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."

Values have been rounded.

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