Shopping channels used by young French people to buy their favorite products 2019
The survey asked the young generation aged 15 to 25 about the most popular channels to shop for their favorite products in France in 2019. The store was the privileged place for shopping and scouting products for 43 percent of the respondents. E-commerce websites and application came in second with 18 percent of mentions. Instagram was also a popular choice amongst others, with 13 percent of young users.