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Leading U.S. apparel and footwear brand buzz on social media 2019
Based on a recent ranking, Skechers was the highest-ranking footwear and apparel brand based on net online buzz. The athletic footwear brand had a net 2019 buzz score of 14.4 index points. Second-ranked Adidas had a net buzz score of 13 points. The scores are based on the YouGov BrandIndex, where respondents were asked if they had heard anything positive or negative about the brand in the preceding two weeks, and calculated by subtracting the share of negative responses from the share of positive responses for each brand.