As an indicator of customer satisfaction, no matter the size of a bank, one concern should be that of the number of customers switching away from a bank's service outnumbering that of new customers switching to the bank. During the third and fourth quarters of 2022, the Royal Bank of Scotland (RBS) saw more customers leave than join, with the third quarter being a particularly poorly performing quarter for the bank in terms of customer acquisition. In the first half of 2023, customer retention at RBS improved notably, with positive ratios in both quarters.
Ratio of customers gained or lost by the Royal Bank of Scotland (RBS) in the United Kingdom (UK) from the 2nd quarter 2018 to 2nd quarter 2023
Figures were calculated by Statista using the data published by the source.
The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."
Figures are rounded.
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Statista. (October 24, 2023). Ratio of customers gained or lost by the Royal Bank of Scotland (RBS) in the United Kingdom (UK) from the 2nd quarter 2018 to 2nd quarter 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1099278/ratio-of-bank-customers-won-and-loss-by-royal-bank-of-scotland-in-the-united-kingdom/
Statista. "Ratio of customers gained or lost by the Royal Bank of Scotland (RBS) in the United Kingdom (UK) from the 2nd quarter 2018 to 2nd quarter 2023." Chart. October 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1099278/ratio-of-bank-customers-won-and-loss-by-royal-bank-of-scotland-in-the-united-kingdom/
Statista. (2023). Ratio of customers gained or lost by the Royal Bank of Scotland (RBS) in the United Kingdom (UK) from the 2nd quarter 2018 to 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1099278/ratio-of-bank-customers-won-and-loss-by-royal-bank-of-scotland-in-the-united-kingdom/
Statista. "Ratio of Customers Gained or Lost by The Royal Bank of Scotland (Rbs) in The United Kingdom (Uk) from The 2nd Quarter 2018 to 2nd Quarter 2023." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1099278/ratio-of-bank-customers-won-and-loss-by-royal-bank-of-scotland-in-the-united-kingdom/
Statista, Ratio of customers gained or lost by the Royal Bank of Scotland (RBS) in the United Kingdom (UK) from the 2nd quarter 2018 to 2nd quarter 2023 Statista, https://www.statista.com/statistics/1099278/ratio-of-bank-customers-won-and-loss-by-royal-bank-of-scotland-in-the-united-kingdom/ (last visited December 23, 2024)
Ratio of customers gained or lost by the Royal Bank of Scotland (RBS) in the United Kingdom (UK) from the 2nd quarter 2018 to 2nd quarter 2023 [Graph], Statista, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1099278/ratio-of-bank-customers-won-and-loss-by-royal-bank-of-scotland-in-the-united-kingdom/
