According to a survey conducted by Rakuten Insight, about ten percent of male respondents who did not own a smart speaker stated that they intended to purchase a smart speaker while 26 percent of female respondents did not know if they will buy one. In the same survey, about 64 percent of the total respondents stated that they did not own a smart speaker.
Intentions for purchasing smart speakers among Singaporeans in 2023, by gender
Characteristic
Female
Male
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Original question: Do you intend to purchase a smart speaker in the next 6 months?
The survey was conducted among 1,987 female and 1,390 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Intentions for purchasing smart speakers among Singaporeans in 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1099230/singapore-purchase-intentions-for-smart-speakers-by-gender/
Rakuten Insight. "Intentions for purchasing smart speakers among Singaporeans in 2023, by gender." Chart. January 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1099230/singapore-purchase-intentions-for-smart-speakers-by-gender/
Rakuten Insight. (2024). Intentions for purchasing smart speakers among Singaporeans in 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1099230/singapore-purchase-intentions-for-smart-speakers-by-gender/
Rakuten Insight. "Intentions for Purchasing Smart Speakers among Singaporeans in 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099230/singapore-purchase-intentions-for-smart-speakers-by-gender/
Rakuten Insight, Intentions for purchasing smart speakers among Singaporeans in 2023, by gender Statista, https://www.statista.com/statistics/1099230/singapore-purchase-intentions-for-smart-speakers-by-gender/ (last visited August 24, 2024)
Intentions for purchasing smart speakers among Singaporeans in 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099230/singapore-purchase-intentions-for-smart-speakers-by-gender/