According to a survey conducted by Rakuten Insight, about 61 percent of respondents stated that reducing the price of smart speakers to make them more affordable would convince them to buy a smart speaker. In the same survey, about 64 percent of respondents stated that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Singaporeans in 2023
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Original question: What would convince you to buy smart speakers? Choose up to two answers.
The survey was conducted among 1,987 female and 1,391 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Singaporeans in 2023 [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1099215/singapore-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Singaporeans in 2023." Chart. January 31, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1099215/singapore-main-motivations-for-buying-smart-speakers/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Singaporeans in 2023. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1099215/singapore-main-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Singaporeans in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099215/singapore-main-motivations-for-buying-smart-speakers/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Singaporeans in 2023 Statista, https://www.statista.com/statistics/1099215/singapore-main-motivations-for-buying-smart-speakers/ (last visited July 16, 2024)
Motivating factors for the purchase of smart speakers among Singaporeans in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099215/singapore-main-motivations-for-buying-smart-speakers/
