Influencing factors for owning smart speakers in Singapore 2023, by age

Published by Lucas Romero, Feb 12, 2024
According to a survey conducted by Rakuten Insight, about 50 percent of respondents aged between 16 to 24 years stated that they bought a smart speaker as they wanted a device to control their smart appliances remotely. In the same survey, about 32 percent of respondents stated that they owned a smart speaker.

Influencing factors for owning smart speakers among Singaporeans in 2023, by age

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Release date

January 2024

Region

Singapore

Survey time period

December 7 to 31, 2023

Number of respondents

1,723 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.

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