According to a survey conducted by Rakuten Insight, about 49 percent of female respondents stated that they bought a smart speaker as they wanted a device to control their smart appliances remotely. In the same survey, about 32 percent of respondents stated that they owned a smart speaker.
Influencing factors for owning smart speakers among Singaporeans in 2023, by gender
Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.
The survey was conducted among 868 female and 855 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Influencing factors for owning smart speakers among Singaporeans in 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1099170/singapore-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. "Influencing factors for owning smart speakers among Singaporeans in 2023, by gender." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1099170/singapore-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. (2024). Influencing factors for owning smart speakers among Singaporeans in 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1099170/singapore-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight. "Influencing Factors for Owning Smart Speakers among Singaporeans in 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099170/singapore-main-reasons-to-own-smart-speakers-by-gender/
Rakuten Insight, Influencing factors for owning smart speakers among Singaporeans in 2023, by gender Statista, https://www.statista.com/statistics/1099170/singapore-main-reasons-to-own-smart-speakers-by-gender/ (last visited December 22, 2024)
Influencing factors for owning smart speakers among Singaporeans in 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099170/singapore-main-reasons-to-own-smart-speakers-by-gender/
