Influencing factors for owning smart speakers in Singapore 2023

Influencing factors for owning smart speakers among Singaporeans in 2023

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Release date

January 2024

Region

Singapore

Survey time period

December 7 to 31, 2023

Number of respondents

1,723 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

The survey was conducted among 868 female and 855 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.

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