In 2020, compared to 2019, the willingness to accept higher prices in physical shops for Internet users in Poland who do showrooming decreased. Consumers were less likely to purchase in-store if the price was higher. However, lowering the price in such a way as to make it more comparable to the price available online was convincing for 28 percent of "showrooming consumers". What's more, consumers still shop in-store because they can get a discount or gift voucher or to see and touch the product or take it home straight away.
Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020
Characteristic
2019
2020
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Izba Gospodarki Elektronicznej. (June 19, 2020). Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1099163/poland-reasons-to-buy-at-a-higher-price-in-store-rather-than-cheaper-online/
Izba Gospodarki Elektronicznej. "Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020." Chart. June 19, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1099163/poland-reasons-to-buy-at-a-higher-price-in-store-rather-than-cheaper-online/
Izba Gospodarki Elektronicznej. (2020). Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1099163/poland-reasons-to-buy-at-a-higher-price-in-store-rather-than-cheaper-online/
Izba Gospodarki Elektronicznej. "Reasons Why Internet Users Who Do Showrooming Would Be Willing to Buy In-store at a Higher Price Rather than Cheaper Online in Poland from 2019 to 2020." Statista, Statista Inc., 19 Jun 2020, https://www.statista.com/statistics/1099163/poland-reasons-to-buy-at-a-higher-price-in-store-rather-than-cheaper-online/
Izba Gospodarki Elektronicznej, Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020 Statista, https://www.statista.com/statistics/1099163/poland-reasons-to-buy-at-a-higher-price-in-store-rather-than-cheaper-online/ (last visited July 22, 2024)
Reasons why internet users who do showrooming would be willing to buy in-store at a higher price rather than cheaper online in Poland from 2019 to 2020 [Graph], Izba Gospodarki Elektronicznej, June 19, 2020. [Online]. Available: https://www.statista.com/statistics/1099163/poland-reasons-to-buy-at-a-higher-price-in-store-rather-than-cheaper-online/
