Acquiring and retaining customers is likely the most critical driver for any bank looking to disrupt the market. Between 2018 and 2022, Starling Bank successfully attracted customers away from other UK banks. However, in 2023, Starling Bank saw negative customer growth, with more customers leaving the bank than new ones joining. This trend reversed in the first half of 2024. While customer acquisition remained below the levels seen from 2018 to 2022, Starling Bank began to see positive customer growth again.
Ratio of customers gained by Starling Bank in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024
Figures were calculated by Statista using the data published by the source.
The source adds the following information: Data refers to personal customers, small businesses and small charities that have switched using the new Current Account Switch Service.
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Statista. (October 29, 2024). Ratio of customers gained by Starling Bank in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1099102/ratio-of-bank-customers-won-and-loss-by-starling-bank-in-the-united-kingdom/
Statista. "Ratio of customers gained by Starling Bank in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024." Chart. October 29, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1099102/ratio-of-bank-customers-won-and-loss-by-starling-bank-in-the-united-kingdom/
Statista. (2024). Ratio of customers gained by Starling Bank in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1099102/ratio-of-bank-customers-won-and-loss-by-starling-bank-in-the-united-kingdom/
Statista. "Ratio of Customers Gained by Starling Bank in The United Kingdom (Uk) from 2nd Quarter 2018 to 2nd Quarter 2024." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1099102/ratio-of-bank-customers-won-and-loss-by-starling-bank-in-the-united-kingdom/
Statista, Ratio of customers gained by Starling Bank in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/1099102/ratio-of-bank-customers-won-and-loss-by-starling-bank-in-the-united-kingdom/ (last visited December 31, 2024)
Ratio of customers gained by Starling Bank in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024 [Graph], Statista, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1099102/ratio-of-bank-customers-won-and-loss-by-starling-bank-in-the-united-kingdom/
