According to a survey conducted by Rakuten Insight, about 68 percent of female respondents stated that they have heard of the Google Home or Nest smart speaker. In the same survey, the majority of respondents who owned a smart speaker indicated that they wanted a device to control their music player without physically being on the device.
Recognition of smart speaker brands among Singaporeans in 2023, by gender
Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.
The survey was conducted among 1,802 female and 1,183 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Recognition of smart speaker brands among Singaporeans in 2023, by gender [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. "Recognition of smart speaker brands among Singaporeans in 2023, by gender." Chart. January 31, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. (2024). Recognition of smart speaker brands among Singaporeans in 2023, by gender. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. "Recognition of Smart Speaker Brands among Singaporeans in 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight, Recognition of smart speaker brands among Singaporeans in 2023, by gender Statista, https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/ (last visited October 15, 2024)
Recognition of smart speaker brands among Singaporeans in 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/