According to a survey conducted by Rakuten Insight, about 68 percent of female respondents stated that they have heard of the Google Home or Nest smart speaker. In the same survey, the majority of respondents who owned a smart speaker indicated that they wanted a device to control their music player without physically being on the device.
Recognition of smart speaker brands among Singaporeans in 2023, by gender
Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.
The survey was conducted among 1,802 female and 1,183 male respondents. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Recognition of smart speaker brands among Singaporeans in 2023, by gender [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. "Recognition of smart speaker brands among Singaporeans in 2023, by gender." Chart. January 31, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. (2024). Recognition of smart speaker brands among Singaporeans in 2023, by gender. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. "Recognition of Smart Speaker Brands among Singaporeans in 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight, Recognition of smart speaker brands among Singaporeans in 2023, by gender Statista, https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/ (last visited December 24, 2024)
Recognition of smart speaker brands among Singaporeans in 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099095/singapore-brand-awareness-for-smart-speakers-by-gender/
