Ownership of smart speakers in Singapore 2023, by age

Published by Lucas Romero, Feb 12, 2024
According to a survey conducted by Rakuten Insight, about 33 percent of respondents aged between 25 and 34 years stated that they owned a smart speaker. In the same survey, the majority of respondents who owned a smart speaker indicated that they wanted a device to control their music player without physically being on the device.

Ownership of smart speakers among Singaporeans in 2023, by age

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Release date

January 2024

Region

Singapore

Survey time period

December 7 to 31, 2023

Number of respondents

5,298 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Do you own a smart speaker (e.g. Amazon Echo, Google Home, Xiaodu..)?

Other surveyed countries included China, Hong Kong, India, Japan, Korea, Indonesia, Philippines, Malaysia, Thailand, Taiwan and Vietnam.

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