According to a survey conducted by Rakuten Insight, approximately 32 percent of Singaporean respondents stated that they owned a smart speaker while 64 percent did not. In the same survey, the majority of respondents who owned a smart speaker indicated that they wanted a device to control their music player without physically being on the device.
Ownership of smart speakers among Singaporeans in 2023
Original question: Do you own a smart speaker (e.g. Amazon Echo, Google Home, Xiaodu..)?
The survey was conducted among 2,969 female and 2,329 male respondents in Indonesia. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Indonesia, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Ownership of smart speakers among Singaporeans in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1099003/singapore-ownership-of-smart-speakers/
Rakuten Insight. "Ownership of smart speakers among Singaporeans in 2023." Chart. January 31, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1099003/singapore-ownership-of-smart-speakers/
Rakuten Insight. (2024). Ownership of smart speakers among Singaporeans in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1099003/singapore-ownership-of-smart-speakers/
Rakuten Insight. "Ownership of Smart Speakers among Singaporeans in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1099003/singapore-ownership-of-smart-speakers/
Rakuten Insight, Ownership of smart speakers among Singaporeans in 2023 Statista, https://www.statista.com/statistics/1099003/singapore-ownership-of-smart-speakers/ (last visited November 22, 2024)
Ownership of smart speakers among Singaporeans in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1099003/singapore-ownership-of-smart-speakers/
