Consumers willing to buy same brand through various channels in Poland 2018-2024

Published by
Adriana Sas,
Jul 25, 2024

In 2024, internet users in Poland more often buy the same products and brands in multiple shopping channels, i.e., once using a laptop or mobile device or in a traditional store. Respondents willing to buy the same brands through various channels increased from 43 percent in 2018 to 47 percent in 2024.

Share of customers willing to buy the same brand through various channels in Poland from 2018 to 2024

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Release date

July 2024

Region

Poland

Survey time period

2018 to 2024

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Czy zdarza Ci się kupować tę samą markę / produkt w wielu miejscach (np. raz korzystając z laptopa / PC, a innym razem mobilnie bądź w realnym sklepie)?"

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Purchasing decisions

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Omnichannel in apparel retail

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Omnichannel in cosmetics retail

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Omnichannel in household appliance retail

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Omnichannel in multimedia retail

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Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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