Share of consumers who research online but purchase offline in Poland 2015-2024

Published by
Adriana Sas,
Jul 25, 2024

During the observed period, the number of consumers in Poland willing to buy offline, encouraged by information about products found on the internet (ROPO effect — Research Online, Purchase Offline) increased from 77 percent in 2015 to 98 percent in 2024.

Share of consumers who were encouraged by product information on the internet to buy offline (ROPO effect) in Poland from 2015 to 2024

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Release date

July 2024

Region

Poland

Survey time period

2015 to 2024

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Czy informacje w Internecie zachęcają Cię do zakupu offline?"

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Statistics on " Omnichannel retail in Poland "

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Omnichannel in apparel retail

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Omnichannel in cosmetics retail

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Omnichannel in household appliance retail

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Omnichannel in home, garden, and DIY retail

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Omnichannel in multimedia retail

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Omnichannel retail in PolandE-commerce in PolandE-commerce in HungaryE-commerce in RomaniaRetail market in Poland
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