Leading U.S. cosmetics brand buzz on social media 2019
Based on a recent ranking, No. 7 was the highest ranking cosmetics brand in the United Kingdom based on net online buzz. The Boots-exclusive brand had a net 2019 buzz score of 5.6 index points. Second-ranked Charlotte Tilbury had a net buzz of 3.1 points. The scores are based on the YouGov BrandIndex, where respondents were asked if the heard anything positive or negative about the brand in the preceding two weeks, and calculated by subtracting the share of negative responses from the share of positive responses for each brand.