According to a 2023 survey conducted by Rakuten Insight, about 65 percent of respondents aged between 16 to 24 years stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 63 percent of respondents stated that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Malaysians in 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Malaysians in 2023, by age [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1098844/malaysia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Malaysians in 2023, by age." Chart. January 31, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1098844/malaysia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Malaysians in 2023, by age. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1098844/malaysia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Malaysians in 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098844/malaysia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Malaysians in 2023, by age Statista, https://www.statista.com/statistics/1098844/malaysia-main-motivations-for-buying-smart-speakers-by-age/ (last visited July 23, 2024)
Motivating factors for the purchase of smart speakers among Malaysians in 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098844/malaysia-main-motivations-for-buying-smart-speakers-by-age/