As per recent data, 44 percent of consumers surveyed globally who were under the age of 40 admitted to having used augmented reality (AR) technology to assist them whilst shopping in the past 12 months, with 21 percent of Generation Z and 23 percent of Millennials trying this technology. Despite not yet using AR to assist them whilst shopping, 47 percent of both generations stated that they would like to if given the opportunity.
Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation
Characteristic
I have tried this in the past 12 months
I haven’t tried this yet, but I would like to if given the opportunity
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IBM. (December 13, 2019). Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM. "Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation." Chart. December 13, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM. (2019). Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM. "Consumer Experience of and Appetite for Augmented Reality (Ar) Assisted Shopping Worldwide as of 2019, by Generation." Statista, Statista Inc., 13 Dec 2019, https://www.statista.com/statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
IBM, Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation Statista, https://www.statista.com/statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/ (last visited December 21, 2024)
Consumer experience of and appetite for augmented reality (AR) assisted shopping worldwide as of 2019, by generation [Graph], IBM, December 13, 2019. [Online]. Available: https://www.statista.com/statistics/1098833/global-consumer-appetite-for-ar-assisted-shopping-experiences/
