Intention of smart speaker purchase in six months India 2019 by age

Published by
Shangliao Sun,
Jun 14, 2022
According to a survey conducted by Rakuten Insight on smart speakers, about 44 percent of respondents aged between 16 to 24 years stated that they did not intend to buy a smart speaker in the next six months. In the same survey, more than half of the respondents did not own a smart speaker.

Intention of smart speaker purchase in the next six months among Indians in 2019, by age

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Release date

February 2020

Region

India

Survey time period

December 15 to 30, 2019

Number of respondents

7,766 respondents

Age group

16 years and older

Special properties

among respondents who do not own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: Do you intend to purchase a smart speaker in the next 6 months?.

The survey was conducted among
3,186 respondents aged 16 to 24 years,
2,276 respondents aged 25 to 34 years,
1,327 respondents aged 35 to 44 years,
583 respondents aged 45 to 54 years and
394 respondents aged 55 years and older.

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