According to a survey conducted by Rakuten Insight on smart speakers, about 69 percent of respondents aged between 16 to 24 years stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, more than half of the respondents did not own a smart speaker.
Motivation for smart speaker purchase among Indians in 2019, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Original question: What would convince you to buy smart speakers? Choose up to two answers.
The survey was conducted among
3,186 respondents aged 16 to 24 years,
2,276 respondents aged 25 to 34 years,
1,327 respondents aged 35 to 44 years,
583 respondents aged 45 to 54 years and
394 respondents aged 55 years and older.
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Rakuten Insight. (February 12, 2020). Motivation for smart speaker purchase among Indians in 2019, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1098827/india-motivation-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivation for smart speaker purchase among Indians in 2019, by age." Chart. February 12, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1098827/india-motivation-for-buying-smart-speakers-by-age/
Rakuten Insight. (2020). Motivation for smart speaker purchase among Indians in 2019, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1098827/india-motivation-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivation for Smart Speaker Purchase among Indians in 2019, by Age." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1098827/india-motivation-for-buying-smart-speakers-by-age/
Rakuten Insight, Motivation for smart speaker purchase among Indians in 2019, by age Statista, https://www.statista.com/statistics/1098827/india-motivation-for-buying-smart-speakers-by-age/ (last visited August 25, 2024)
Motivation for smart speaker purchase among Indians in 2019, by age [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1098827/india-motivation-for-buying-smart-speakers-by-age/
