Motivations for owning smart speakers in Taiwan 2023, by gender

Published by
Daniel Slotta,
Feb 14, 2024
According to a survey conducted by Rakuten Insight, approximately 66 percent of female Taiwanese respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.

Influencing factors for owning smart speakers among Taiwanese as of end of 2023, by gender

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Release date

January 2024

Region

Taiwan

Survey time period

December 15 to 30, 2023

Number of respondents

4,727 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

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