According to a survey conducted by Rakuten Insight on smart speakers in December 2023, about 60 percent of Indian respondents stated that they would buy a smart speaker when prices are reduced or when the smart speakers are affordable. In the same survey, more than half of the respondents did not own a smart speaker.
Motivation for smart speaker purchase in India in 2023
Characteristic
Share of respondents
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Rakuten Insight. (January 31, 2024). Motivation for smart speaker purchase in India in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1098801/india-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivation for smart speaker purchase in India in 2023." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1098801/india-motivations-for-buying-smart-speakers/
Rakuten Insight. (2024). Motivation for smart speaker purchase in India in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1098801/india-motivations-for-buying-smart-speakers/
Rakuten Insight. "Motivation for Smart Speaker Purchase in India in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098801/india-motivations-for-buying-smart-speakers/
Rakuten Insight, Motivation for smart speaker purchase in India in 2023 Statista, https://www.statista.com/statistics/1098801/india-motivations-for-buying-smart-speakers/ (last visited July 22, 2024)
Motivation for smart speaker purchase in India in 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098801/india-motivations-for-buying-smart-speakers/