Distribution of super startups focused on B2B and B2C worldwide 2020

In 2020, 61 percent of super start-ups across the world offered B2B solutions, whereas the other 39 percent offered B2C solutions. B2C and B2B are both forms of commercial transactions. B2C stands for “business-to-consumer,” and is a process for selling products or services directly to consumers. On the other hand, B2B stands for “business-to-business,” and is a process for selling products or services to other businesses.

Which social media marketing platforms are optimal?

B2B and B2C companies have different target markets (other businesses vs direct consumers), and as such, different social media marketing platforms work more effectively for each type of company. A study conducted at the beginning of 2020 revealed that Facebook was most important platform for B2C marketers, while LinkedIn was the most important platform for B2B marketers. In France, however, the majority of B2C companies used both Facebook and LinkedIn as of the beginning of 2021, whereas just more than half of B2B companies used LinkedIn, and less than half of them used Facebook.

What does the worldwide distribution of unicorns look like?

Super start-ups are privately held companies which haven't yet reached unicorn status, which refers to a private company with a market valuation of one billion U.S. dollars or more. As of April 2021, almost half of all unicorns globally were headquartered in the United States. At the same time, the market valuation of unicorns was highest in the Asia-Pacific region, followed closely by the U.S.