Influencing factors for owning smart speakers in Malaysia 2023

Published by
Amanda Siddharta,
Feb 7, 2024
According to a 2023 survey conducted by Rakuten Insight, about 61 percent of Malaysian respondents stated that they bought a smart speaker as they wanted a device to control their smart appliances remotely. In the same survey, about 29 percent of respondents stated that they owned a smart speaker.

Influencing factors for owning smart speakers among Malaysians in 2023

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Release date

January 2024

Region

Malaysia

Survey time period

December 7 to 31, 2023

Number of respondents

3,042 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

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