Recognition of smart speakers brands among non-owners in Hong Kong 2023, by gender

Published by
Daniel Slotta,
Feb 14, 2024
According to a survey conducted by Rakuten Insight, approximately 42 percent of female respondents in Hong Kong who do not own a smart speaker stated that they were aware of the Apple Home Pod. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.

Brand awareness of smart speakers brands among people who do not own smart speakers in Hong Kong as of end of 2023, by gender

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Release date

January 2024

Region

Hong Kong

Survey time period

December 7 to 31, 2023

Number of respondents

1,669 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.

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