Factors in subscribing to e-mail newsletters in Poland 2022

Published by Małgorzata Puzio, Jul 17, 2024
Benefits like gifts or discounts were the most significant driver for respondents in Poland to subscribe to e-mail newsletters in 2022. Other important factors included interesting content (17.6 percent) and quick access to information (12.5 percent).

Most significant factors in deciding to subscribe to e-mail newsletters in Poland in 2022

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Sources

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Release date

July 2023

Region

Poland

Survey time period

2022

Number of respondents

1,175 respondents

Method of interview

Online survey

Supplementary notes

Date of access is a date of release

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Statistics on " Digital advertising in Poland "

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Overview

8

E-mail and mobile advertising

7

Social media advertising

8

Video/display advertising and other formats

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Consumer behavior

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