According to a survey conducted by Rakuten Insight on smart speakers in India, about 54 percent of Indian respondents aged between 16 and 24 years stated that they would not purchase a smart speaker because it was too expensive. In the same survey, the majority of respondents in the same age group did not own a smart speaker.
Factors against smart speaker purchase in India in 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (January 31, 2024). Factors against smart speaker purchase in India in 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1098656/india-reasons-to-not-purchase-smart-speakers-by-age/
Rakuten Insight. "Factors against smart speaker purchase in India in 2023, by age." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1098656/india-reasons-to-not-purchase-smart-speakers-by-age/
Rakuten Insight. (2024). Factors against smart speaker purchase in India in 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1098656/india-reasons-to-not-purchase-smart-speakers-by-age/
Rakuten Insight. "Factors against Smart Speaker Purchase in India in 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098656/india-reasons-to-not-purchase-smart-speakers-by-age/
Rakuten Insight, Factors against smart speaker purchase in India in 2023, by age Statista, https://www.statista.com/statistics/1098656/india-reasons-to-not-purchase-smart-speakers-by-age/ (last visited July 22, 2024)
Factors against smart speaker purchase in India in 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098656/india-reasons-to-not-purchase-smart-speakers-by-age/