Influencing factors for smart speaker purchase India 2023, by age

Published by
Shangliao Sun,
Mar 18, 2024
According to a survey conducted by Rakuten Insight on smart speakers in India, about 69 percent of Indian respondents aged between 25 and 34 years purchased their smart speaker to control their smart appliances remotely. In the same survey, the majority of respondents owned the Amazon Echo smart speaker, a popular choice among Indians.

Influencing factors for smart speaker purchase in India in 2023, by age

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

15,459 respondents

Age group

16 years and older

Special properties

among respondents who own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: What are the factors that influenced your purchase of a smart speaker? Choose up to three answers.

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