Categories most often used for online shopping in Poland 2024
In 2024, the most significant number (48 percent) of Polish customers made purchases on the internet buying food products. It was followed by pharmaceutical and fashion goods.
Most popular purchasing categories used for online shopping in Poland in 2024
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you E-commerce in Africa
Market overview
6
- Premium Statistic Number of users of e-commerce in Africa 2019-2029
- Premium Statistic Number of e-commerce users in selected African countries 2025-2029
- Premium Statistic Penetration rate of e-commerce in Africa 2019-2029
- Premium Statistic E-commerce penetration rate in selected African countries 2025-2029
- Premium Statistic E-commerce retail as share of total retail in Africa 2020-2022, by country
- Premium Statistic Mobile e-commerce share in Africa 2020-2022, by country
Revenue
6
- Premium Statistic Revenue of the e-commerce industry in Africa 2019-2029
- Premium Statistic E-commerce revenue in Africa 2019-2029, by segment
- Premium Statistic Revenue change in the African e-commerce market 2028, by segment
- Premium Statistic Revenue per user of e-commerce in Africa 2019-2029
- Premium Statistic E-commerce ARPU in selected African countries 2022-2027
- Premium Statistic E-commerce revenue per online shopper in Africa 2019-2029
Main players
7
- Premium Statistic Visits on Jumia on selected domains in Africa 2020-2023
- Basic Statistic Quarterly active customers of Jumia Technologies AG 2019-2023
- Premium Statistic Number of visits on takealot.com 2020-2023
- Premium Statistic Number of visits on konga.com 2020-2023
- Premium Statistic Number of visits on bobshop.co.za 2020-2023
- Premium Statistic Number of visits on zando.co.za 2020-2023
- Premium Statistic Monthly number of visits on Amazon.eg 2024
Shopping apps
4
- Premium Statistic Popular shopping apps in Google Play Store in Nigeria 2021
- Premium Statistic Popular shopping apps in Google Play Store in South Africa 2021
- Premium Statistic Popular shopping apps in Google Play Store in Kenya 2021
- Premium Statistic Popular shopping apps in Google Play Store in Egypt 2021
Payment methods
6
- Premium Statistic Live mobile money services worldwide 2020-2022
- Premium Statistic Most popular online payment methods in 5 countries in Africa 2022
- Premium Statistic Mobile e-commerce weekly usage rate in selected African countries 2023
- Premium Statistic Internet users using mobile payment methods in Africa 2023, by country
- Premium Statistic Number of M-Pesa customers from 2017 to 2024
- Premium Statistic Transaction value of on Jumia 2019-2023
Shopping behavior in Nigeria and Egypt
8
- Premium Statistic Attitudes towards online shopping in Nigeria 2023
- Premium Statistic Online vs. offline product research by category in Nigeria 2022
- Premium Statistic Most popular categories for online purchases in Nigeria 2023
- Premium Statistic Online vs. offline purchases by category in Nigeria 2022
- Premium Statistic Attitudes towards online shopping in Egypt 2023
- Premium Statistic Online vs. offline product research by category in Egypt 2022
- Premium Statistic Most popular categories for online purchases in Egypt 2023
- Premium Statistic Online vs. offline purchases by category in Egypt 2022
Shopping behavior in South Africa, Kenya, and Morocco
6
- Premium Statistic Attitudes towards online advertising in Kenya 2023
- Premium Statistic Online vs. offline product research by category in Kenya 2022
- Premium Statistic Most popular categories for online purchases in Kenya 2023
- Premium Statistic Online vs. offline purchases by category in Kenya 2022
- Premium Statistic Most popular categories for online purchases in South Africa 2024
- Premium Statistic Most popular categories for online purchases in Morocco 2023
Further related statistics
20
- Most popular modern shopping solutions in Poland 2023-2024
- Reasons for not shopping online Poland 2019-2022
- Expectations from the application or mobile site Poland 2019
- Most often chosen online shopping channels in Poland 2019-2022
- Reasons to buy at a higher price in-store rather than cheaper online Poland 2019-2020
- Device usage in purchasing process in Poland 2020, by category
- Modern solutions proposed by the food industry due to COVID-19 Poland 2020-2021
- Online stores which should open physical stores in Poland 2019-2020
- Influence of lack of mobile app on brand's image in Poland 2020-2021
- Frequency of shopping online in Poland 2018-2024
- Purchasing online in Denmark, by webshop 2016-2019
- Types of cosmetics purchased online by the French 2016
- Luxury goods e-commerce market size in China 2010-2016
- E-commerce and internet sites used by frequent shoppers in Russia 2012
- Market volume of the online shopping market in China Q1 2010-Q3 2011
- Distribution of gender of online shopping mini-program users in China 2019, by type
- UK companies: leading reasons for adopting hosted or cloud-based services 2017
- Association between GDP and internet users in Africa 2019, by country
- Selling goods or services online in Sweden 2017, by age group and gender
- Public opinion on high-speed internet connections in rural areas in Romania 2020
Further Content: You might find this interesting as well
Statistics
- Most popular modern shopping solutions in Poland 2023-2024
- Reasons for not shopping online Poland 2019-2022
- Expectations from the application or mobile site Poland 2019
- Most often chosen online shopping channels in Poland 2019-2022
- Reasons to buy at a higher price in-store rather than cheaper online Poland 2019-2020
- Device usage in purchasing process in Poland 2020, by category
- Modern solutions proposed by the food industry due to COVID-19 Poland 2020-2021
- Online stores which should open physical stores in Poland 2019-2020
- Influence of lack of mobile app on brand's image in Poland 2020-2021
- Frequency of shopping online in Poland 2018-2024
- Purchasing online in Denmark, by webshop 2016-2019
- Types of cosmetics purchased online by the French 2016
- Luxury goods e-commerce market size in China 2010-2016
- E-commerce and internet sites used by frequent shoppers in Russia 2012
- Market volume of the online shopping market in China Q1 2010-Q3 2011
- Distribution of gender of online shopping mini-program users in China 2019, by type
- UK companies: leading reasons for adopting hosted or cloud-based services 2017
- Association between GDP and internet users in Africa 2019, by country
- Selling goods or services online in Sweden 2017, by age group and gender
- Public opinion on high-speed internet connections in rural areas in Romania 2020
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Izba Gospodarki Elektronicznej. (July 25, 2024). Most popular purchasing categories used for online shopping in Poland in 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1098617/poland-categories-most-often-used-for-online-shopping/
Izba Gospodarki Elektronicznej. "Most popular purchasing categories used for online shopping in Poland in 2024." Chart. July 25, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1098617/poland-categories-most-often-used-for-online-shopping/
Izba Gospodarki Elektronicznej. (2024). Most popular purchasing categories used for online shopping in Poland in 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1098617/poland-categories-most-often-used-for-online-shopping/
Izba Gospodarki Elektronicznej. "Most Popular Purchasing Categories Used for Online Shopping in Poland in 2024." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1098617/poland-categories-most-often-used-for-online-shopping/
Izba Gospodarki Elektronicznej, Most popular purchasing categories used for online shopping in Poland in 2024 Statista, https://www.statista.com/statistics/1098617/poland-categories-most-often-used-for-online-shopping/ (last visited November 23, 2024)
Most popular purchasing categories used for online shopping in Poland in 2024 [Graph], Izba Gospodarki Elektronicznej, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1098617/poland-categories-most-often-used-for-online-shopping/