Internet in purchasing process for offline shoppers in Poland 2019-2022

Published by
Adriana Sas,
Apr 10, 2024
In 2022, some Polish customers did not decide to shop on the internet but used it in shopping. The most significant percentage of respondents (18 percent) were seeking opinions about products and services. In addition, many customers looked for information about products and compared shopping offers.

Share of offline shoppers who use the internet in the purchasing process in Poland from 2019 to 2022, by type of activity

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Release date

June 2022

Region

Poland

Survey time period

2019 to 2022

Age group

15 years and older

Special properties

People who do not shop online, however, sometimes use the internet in the shopping process

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Czy zdarza Ci się korzystać z Internetu kiedy planujesz zakupy? W jakim zakresie?"

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