Awareness of smart speaker brands in India 2023, by age

Published by
Shangliao Sun,
Mar 18, 2024
According to a survey conducted by Rakuten Insight on smart speakers in India, about 76 percent of respondents aged between 35 to 44 years stated that they heard of the Amazon Echo smart speaker. In the same survey, the majority of respondents owned the Amazon Echo smart speaker, a popular choice among Indians.

Awareness of smart speaker brands in India in 2023, by age

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Release date

January 2024

Region

India

Survey time period

December 7 to 31, 2023

Number of respondents

12,725 respondents

Age group

16 years and older

Special properties

among respondents who do not own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.

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