In a survey conducted by Rakuten in 2023, around 71 percent of female and 76 percent of male respondents in Thailand who did not own a smart speaker, stated that they would purchase a smart speaker if they became more affordable. In the same survey, another main motivation for respondents to purchase a smart speaker would be if they had compatible smartphones or home appliances.
Motivating factors for the purchase of smart speakers in Thailand in 2023, by gender
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers in Thailand in 2023, by gender [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1098508/thailand-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight. "Motivating factors for the purchase of smart speakers in Thailand in 2023, by gender." Chart. January 31, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1098508/thailand-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers in Thailand in 2023, by gender. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1098508/thailand-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers in Thailand in 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098508/thailand-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight, Motivating factors for the purchase of smart speakers in Thailand in 2023, by gender Statista, https://www.statista.com/statistics/1098508/thailand-main-motivations-for-buying-smart-speakers-by-gender/ (last visited December 04, 2024)
Motivating factors for the purchase of smart speakers in Thailand in 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098508/thailand-main-motivations-for-buying-smart-speakers-by-gender/