The study revealed that nearly 54 percent of Russian Instagram influencers had between 5 and 20 thousand followers. Referred to as micro-influencers, they represented the largest share of influencers on this social network in Russia. Accounts of mega-influencers and celebrities with over a million followers accounted for less than 0.2 percent of the total.
Distribution of influencers among Instagram users in Russia as of December 2019, by number of followers
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rusbase.com. (February 13, 2020). Distribution of influencers among Instagram users in Russia as of December 2019, by number of followers [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1098498/instagram-influencers-in-russia-by-number-of-followers/
rusbase.com. "Distribution of influencers among Instagram users in Russia as of December 2019, by number of followers." Chart. February 13, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1098498/instagram-influencers-in-russia-by-number-of-followers/
rusbase.com. (2020). Distribution of influencers among Instagram users in Russia as of December 2019, by number of followers. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1098498/instagram-influencers-in-russia-by-number-of-followers/
rusbase.com. "Distribution of Influencers among Instagram Users in Russia as of December 2019, by Number of Followers." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/1098498/instagram-influencers-in-russia-by-number-of-followers/
rusbase.com, Distribution of influencers among Instagram users in Russia as of December 2019, by number of followers Statista, https://www.statista.com/statistics/1098498/instagram-influencers-in-russia-by-number-of-followers/ (last visited November 21, 2024)
Distribution of influencers among Instagram users in Russia as of December 2019, by number of followers [Graph], rusbase.com, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/1098498/instagram-influencers-in-russia-by-number-of-followers/
