According to a survey conducted by Rakuten Insight, about 16.8 percent of male respondents that do not own a smart speaker stated that they were intending to buy one within the next six months. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.
Purchase intention of smart speakers within the next six months in South Korea as of December 2019, by gender
Characteristic
Female
Male
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Rakuten Insight. (February 12, 2020). Purchase intention of smart speakers within the next six months in South Korea as of December 2019, by gender [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1098452/south-korea-smart-speaker-purchase-intention-by-gender/
Rakuten Insight. "Purchase intention of smart speakers within the next six months in South Korea as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1098452/south-korea-smart-speaker-purchase-intention-by-gender/
Rakuten Insight. (2020). Purchase intention of smart speakers within the next six months in South Korea as of December 2019, by gender. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1098452/south-korea-smart-speaker-purchase-intention-by-gender/
Rakuten Insight. "Purchase Intention of Smart Speakers within The next Six Months in South Korea as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1098452/south-korea-smart-speaker-purchase-intention-by-gender/
Rakuten Insight, Purchase intention of smart speakers within the next six months in South Korea as of December 2019, by gender Statista, https://www.statista.com/statistics/1098452/south-korea-smart-speaker-purchase-intention-by-gender/ (last visited July 17, 2024)
Purchase intention of smart speakers within the next six months in South Korea as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1098452/south-korea-smart-speaker-purchase-intention-by-gender/