Influencing factors for owning smart speakers Thailand 2019 by gender

Published by Statista Research Department, Dec 14, 2022
In a survey conducted by Rakuten in 2019, around 63.3 percent of female and 66.1 percent male respondents in Thailand who owned a smart speaker, stated that wanting to control their smart appliances remotely influenced them to purchase a smart speaker. In the same survey, another factor which influenced the purchase of a smart speaker was being able to control music conveniently.

Influencing factors for owning a smart speaker in Thailand in 2019, by gender

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Release date

February 2020

Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

3,078 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."

Values have been rounded.

There were 1,761 female and 1,317 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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