In an early 2020 survey evaluating the perception of political advertising aired during the Super Bowl, it was found 65 percent of respondents did not think the sporting event was a suitable environment for political commercials. Interestingly, some nine percent of responding U.S adults have changed their mind about that, but the majority still remained convinced Super Bowl is not a place for political ads.
Share of adults in the United States who think the Super Bowl is a suitable environment for airing political advertising as of 1st quarter 2020
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AudienceProject. (February 18, 2020). Share of adults in the United States who think the Super Bowl is a suitable environment for airing political advertising as of 1st quarter 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1098374/us-acceptance-political-commercials-during-super-bowl/
AudienceProject. "Share of adults in the United States who think the Super Bowl is a suitable environment for airing political advertising as of 1st quarter 2020." Chart. February 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1098374/us-acceptance-political-commercials-during-super-bowl/
AudienceProject. (2020). Share of adults in the United States who think the Super Bowl is a suitable environment for airing political advertising as of 1st quarter 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1098374/us-acceptance-political-commercials-during-super-bowl/
AudienceProject. "Share of Adults in The United States Who Think The Super Bowl Is a Suitable Environment for Airing Political Advertising as of 1st Quarter 2020." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/1098374/us-acceptance-political-commercials-during-super-bowl/
AudienceProject, Share of adults in the United States who think the Super Bowl is a suitable environment for airing political advertising as of 1st quarter 2020 Statista, https://www.statista.com/statistics/1098374/us-acceptance-political-commercials-during-super-bowl/ (last visited July 22, 2024)
Share of adults in the United States who think the Super Bowl is a suitable environment for airing political advertising as of 1st quarter 2020 [Graph], AudienceProject, February 18, 2020. [Online]. Available: https://www.statista.com/statistics/1098374/us-acceptance-political-commercials-during-super-bowl/