According to a survey conducted by Rakuten Insight, about 55.2 percent of respondents aged 55 years and above stated that they connected their smart speaker to paid music or SVOD services. The same survey found that around 25.1 percent of total respondents in South Korea owned a smart speaker.
Functions used for smart speakers in South Korea as of December 2019, by age group
Characteristic
16-24
25-34
35-44
45-54
55+
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Rakuten Insight. (February 12, 2020). Functions used for smart speakers in South Korea as of December 2019, by age group [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1098286/south-korea-smart-speaker-used-functions-by-age-group/
Rakuten Insight. "Functions used for smart speakers in South Korea as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1098286/south-korea-smart-speaker-used-functions-by-age-group/
Rakuten Insight. (2020). Functions used for smart speakers in South Korea as of December 2019, by age group. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1098286/south-korea-smart-speaker-used-functions-by-age-group/
Rakuten Insight. "Functions Used for Smart Speakers in South Korea as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1098286/south-korea-smart-speaker-used-functions-by-age-group/
Rakuten Insight, Functions used for smart speakers in South Korea as of December 2019, by age group Statista, https://www.statista.com/statistics/1098286/south-korea-smart-speaker-used-functions-by-age-group/ (last visited July 17, 2024)
Functions used for smart speakers in South Korea as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1098286/south-korea-smart-speaker-used-functions-by-age-group/