According to a 2023 survey conducted by Rakuten Insight, over 60 percent of respondents across all age groups stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 58 percent of respondents stated that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by age [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1098260/indonesia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by age." Chart. January 31, 2024. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1098260/indonesia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by age. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1098260/indonesia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Indonesians as of December 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098260/indonesia-main-motivations-for-buying-smart-speakers-by-age/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by age Statista, https://www.statista.com/statistics/1098260/indonesia-main-motivations-for-buying-smart-speakers-by-age/ (last visited July 05, 2024)
Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098260/indonesia-main-motivations-for-buying-smart-speakers-by-age/