According to a 2023 survey conducted by Rakuten Insight, about 65 percent of male respondents stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 58 percent of respondents stated that they did not own a smart speaker.
Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by gender
among respondents who did not own a smart speaker.
Method of interview
Online survey
Supplementary notes
Original question: What would convince you to buy smart speakers? Choose up to two answers.
The survey was conducted among 6,268 female and 4,832 male respondents in Indonesia. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1098258/indonesia-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight. "Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by gender." Chart. January 31, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1098258/indonesia-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight. (2024). Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1098258/indonesia-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight. "Motivating Factors for The Purchase of Smart Speakers among Indonesians as of December 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098258/indonesia-main-motivations-for-buying-smart-speakers-by-gender/
Rakuten Insight, Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by gender Statista, https://www.statista.com/statistics/1098258/indonesia-main-motivations-for-buying-smart-speakers-by-gender/ (last visited December 18, 2024)
Motivating factors for the purchase of smart speakers among Indonesians as of December 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098258/indonesia-main-motivations-for-buying-smart-speakers-by-gender/
