Influencing factors for purchasing smart speakers in Indonesia 2023

Motivating factors for the purchase of smart speakers among Indonesians as of December 2023

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Release date

January 2024

Region

Indonesia

Survey time period

December 7 to 31, 2023

Number of respondents

11,100 respondents

Age group

16 years and older

Special properties

among respondents who did not own a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: What would convince you to buy smart speakers? Choose up to two answers.

The survey was conducted among 6,268 female and 4,832 male respondents in Indonesia. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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