Influencing factors for smart speaker ownership in South Korea 2019, by age group

Influencing factors for owning a smart speaker in South Korea as of December 2019, by age group

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Release date

February 2020

Region

South Korea

Survey time period

December 15 to 30, 2019

Number of respondents

2,237 respondents

Age group

16 years and older

Special properties

smart speaker owners only

Method of interview

Online survey

Supplementary notes

Original question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."

Among a total of 2,237 respondents, 916 were female and 1,321 were male.
Up to three answers were allowed.

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