According to a 2023 survey conducted by Rakuten Insight, about 62 percent of female respondents stated that they heard of the Samsung Galaxy Home smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device to control their smart appliances remotely.
Recognition of smart speaker brands among Indonesians as of December 2023, by gender
among respondents who did not own a smart speaker.
Method of interview
Online survey
Supplementary notes
Original question: Which of these smart speakers have you heard of? Choose all that you have heard of.
The survey was conducted among 6,268 female and 4,832 male respondents in Indonesia. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Recognition of smart speaker brands among Indonesians as of December 2023, by gender [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1098160/indonesia-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. "Recognition of smart speaker brands among Indonesians as of December 2023, by gender." Chart. January 31, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1098160/indonesia-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. (2024). Recognition of smart speaker brands among Indonesians as of December 2023, by gender. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1098160/indonesia-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight. "Recognition of Smart Speaker Brands among Indonesians as of December 2023, by Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098160/indonesia-brand-awareness-for-smart-speakers-by-gender/
Rakuten Insight, Recognition of smart speaker brands among Indonesians as of December 2023, by gender Statista, https://www.statista.com/statistics/1098160/indonesia-brand-awareness-for-smart-speakers-by-gender/ (last visited November 17, 2024)
Recognition of smart speaker brands among Indonesians as of December 2023, by gender [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098160/indonesia-brand-awareness-for-smart-speakers-by-gender/
