Ownership of smart speaker brands in Indonesia 2023, by age

Published by Mona Siahaan, Feb 5, 2024
According to a 2023 survey conducted by Rakuten Insight, about 37 percent of respondents aged 16 to 24 years owned a Google Home or Nest smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device to control their smart appliances remotely.

Ownership of smart speaker brands among Indonesia as of December 2023, by age

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Release date

January 2024

Region

Indonesia

Survey time period

December 7 to 31, 2023

Number of respondents

11,100 respondents

Age group

16 years and older

Special properties

among respondents who owned a smart speaker.

Method of interview

Online survey

Supplementary notes

Original question: Which smart speaker brand do you own?

Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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