According to a 2023 survey conducted by Rakuten Insight, approximately 31 percent of Indonesian respondents stated that they owned a smart speaker while 58 percent did not. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device to control their smart appliances remotely.
Ownership of smart speakers among Indonesians as of December 2023
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Share of respondents
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Original question: Do you own a smart speaker (e.g. Amazon Echo, Google Home, Xiaodu..)?
The survey was conducted among 6,268 female and 4,832 male respondents in Indonesia. Other surveyed countries included China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (January 31, 2024). Ownership of smart speakers among Indonesians as of December 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1098070/indonesia-ownership-of-smart-speakers/
Rakuten Insight. "Ownership of smart speakers among Indonesians as of December 2023." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1098070/indonesia-ownership-of-smart-speakers/
Rakuten Insight. (2024). Ownership of smart speakers among Indonesians as of December 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1098070/indonesia-ownership-of-smart-speakers/
Rakuten Insight. "Ownership of Smart Speakers among Indonesians as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1098070/indonesia-ownership-of-smart-speakers/
Rakuten Insight, Ownership of smart speakers among Indonesians as of December 2023 Statista, https://www.statista.com/statistics/1098070/indonesia-ownership-of-smart-speakers/ (last visited July 22, 2024)
Ownership of smart speakers among Indonesians as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1098070/indonesia-ownership-of-smart-speakers/