Info shared by UK smartphone owners 2019

Despite most apps and mobile services requiring at least its user's name and email address for authentication, as of 2019 only slightly more than half of smartphone owners in the United Kingdom believed they already share this information online. Additionally, just 36 percent claimed to have already shared their phone number, 28 percent their address and a mere 22 percent their browsing activity. On top of this, 18 percent of respondents did not know what personal information of theirs was being shared online. Although there is a growing awareness of data tracking and sharing amongst internet users, it appears that a majority of smartphone owners are not yet aware of the full extent of this.

Types of information smartphone owners in the United Kingdom knowingly shared with online organizations in 2019

Characteristic	Characteristic
Email address	55
Name	52
Phone number	36
Address	28
Browsing activity	22
Photos	19
Purchase history	19
Address book/contacts	12
I don't know	18
I never share these forms of personal information	13

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Release date

March 2019

More information

Region

United Kingdom

Survey time period

May to June 2019

Number of respondents

3,952 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking abut the companies which you may interact with online, as far as you are aware, which, if any of the following types of information do you already share with them?"

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