Monthly spend on game in-app purchases in the UK 2019
More than half of mobile gamers in the United Kingdom in 2019 had never made an in-app purchase. Out of the 31 percent who have had done so, only six percent claim to have spent over 10 British pounds per month on these purchases. Despite companies relying on in-app payments to monetize their mobile games, the vast majority of players have still been unwilling to spend money on such digital offers.
