Total advertising market growth Singapore 2012-2018

Published by
R. Hirschmann,
Nov 9, 2024
In 2018, the advertising market in Singapore grew by an estimated 0.4 percent from 2017. This was projected to decrease in 2019 and 2020. Internet advertising was the only market forecasted not to experience any negative growth in the next few years.

Total advertising market growth in Singapore from 2012 to 2018, with forecasts for 2019 to 2024*

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Release date

December 2019

Region

Singapore

Survey time period

2012 to 2018

Supplementary notes

*All the values are estimates.

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Overview

7

Radio, print, OOH, TV, and display advertising

8

Digital and online advertising

6

Social media advertising

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Public opinion on advertising

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Advertising expenditure in different segments

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